Hi! My name is Sam Pilling and I run Cake Baker Money Maker: An information hub for Cake Decorators, just like you: If you’re obsessed about cake (and no one understands you) then you’ve come to the right place!
It’s my mission to help you turn your passion into profit. Whether you’re an established professional, or a newbie hobbyist, there’ll be plenty of actionable tips you can apply to your flourishing cake business.
I’ll be covering Cake Business basics from Pricing to Exhibiting at Wedding Fairs, along with actionable advice on raising your profile, marketing your business and selling more cakes.
A bit about me…
I’m a Third-Generation Cake Baker and was raised to the smell of fruit cake and marzipan! My nan was a phenomenal Cake Decorator and a genius with Royal Icing. Her sugar flowers were so delicate and precise – AND she made them with one tenth of the paraphernalia and kit we have today. My mum still has a small vase of my nan’s sugar flowers that she has kept for over 30 years!
My Mum was also a Cake Decorator and also ran her own Catering Business for the corporate and wedding industry. Keep an eye out for her guest blog posts under the guise of NINJA NAN! That lady likes a rant 🙂
Whilst I have been baking and decorating cakes my whole life, I didn’t join the family business until my late 30s. My nan had sadly passed away and I was left her cake pans (these fellas were made to last!). So I started baking, and baking, and baking, and before I knew it, I couldn’t stop.
How can I help you?
Great question! What puts me in the position to give you advice?
Reason #1: Twenty Years Business Experience
Yup, I might look like a sprightly 18 year in my photo above (ha ha) but I’m 42 years old and I’ve been knocking around for a while! 😉
I’ve enjoyed a successful career covering Media, Marketing, Sales and Business Development. I’ve worked for big, household name companies (such as Sky, Johnson & Johnson, and Channel 5) to Start-ups.
I’m a complete-and-utter marketing geek and am always plugged into the latest business podcast, online course, or audio book (who has time to sit and read??).
Reason #2: I’ve been where you are
I know how it feels to be where you are RIGHT NOW!
I understand the long hours, the frustration, but also the pride in creating exquisite cakes with my very own hands. I’ve had more 3am finishes than I care to think about. I’ve done school runs with purple streaks up my nose (where I’ve breathed-in petal dust). I been to business meetings with yellow-stained hands (well, Minions were popular at the time).
I know that you live, breathe and dream cakes. I know that you’ve lost days on Pinterest. I know that every surface in your home is covered with a fine dusting of icing sugar.
Reason #3: I’ve run a Cake Business that went CRAZY with orders
Want to skyrocket your Cake Business? I can help you with that… I did it for my own business. But I can also point out the mistakes I made and the pitfalls to avoid.
You see, my own business went CRAZY!
I was shortlisted as English Wedding Cake Designer of The Year. I had cakes in magazines all over the world, including Hello! Magazine. I turned away more business than I could take on. I was even invited to Dubai to design and create a 7-tiered wedding cake (that’s a story for another time!).
But with three young children it was almost impossible to find anything approaching a Work/Life balance and so, 18 months ago I made the tough decision to hang up my spatula, and focus on the ‘business’ side of the business.
Since closing down my bakery business, I’ve been fully immersed in Marketing, Sales & Promotions. I now run a boutique Social Media Marketing consultancy (Bite Me Marketing – go check me out!) with a small and beautifully formed roster of clients. Evey day I’m helping them gain visibility, find new customers, and turning existing customers into raving fans.
And of course, I’m sharing all the best bits of advice with you RIGHT HERE on Cake Baker Money Maker.
So, if you’d like to get your Cake Business the exposure it deserves and turn your passion into profit, then dive straight in!