Unless you’ve been holed up in your kitchen for the past week (it’s possible!) there’s no way you could have missed the phenomenon that has been Candace Payne and her Chewbacca Mask Facebook Live Video. You haven’t heard? You’ve been making your body weight in cupcakes?
OK, let me fill you in…
Candace Payne is a regular, funny-loving, self-confessed geeky American Mum (Mom to those of you across the pond). About a week ago she bought a Chewbacca mask, grabbed her phone, logged onto Facebook, and transmitted a live video to her friends. Little did she know that her video would EXPLODE on Facebook and be viewed more than 145 MILLION TIMES (and rising)! Here’s the video, just click on the image below…
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Hats off to you, Candace! (can you be my new best friend?)
Candace’s fabulous and infectious laugh has since appeared on James Cordon’s Carpool Karaoke (with Star Wars Director J.J.Abrahams in the back seat) and she was whisked off to Facebook HQ to meet the team.
Great story, but what does it mean for your business?
What is Facebook Live?
Facebook Live is a fairly new (but pretty basic) feature that was launched last Summer. Celebs had first dibs on making videos and has since been rolled out to us non-celeb folk (just like Candace)!
All you need is a Mobile Phone and a decent internet connection, and before you know it you’ll be live broadcasting to your friends, followers, and page fans.
How do you record a video?
It’s very simple –
- Grab your phone (works on both iPhones and Android devices).
- Log into Facebook
- Start to create a Status Update and you’ll see the LIVE STREAM icon at the bottom (this might be in red – I’ve seen two versions on my phone)
- Simply Click on the icon. You can then add a title for your video and go live.
- Anyone following you/liking your page (who are on Facebook at that time) have the opportunity to watch you live.
- When you finished filming, the video then lives on your newsfeed just like a regular uploaded (so even if your followers didn’t see it live, they can watch later).
Why would you want to do this?
Let’s start off by being geeky: ORGANIC REACH!
So, Organic Reach is the number of people who see one of your posts without you having paid (in the form of an advertisement). The more engaging a post is (the more people watch, like, comment, share, click) the more Facebook will show your content. The longer people spend with you content (watching or reading) the more Facebook will show it.
Video is a GREAT for engagement, so Facebook is likely to show it to more people than other types of Status Updates.
More people = greater exposure for your cakes. Whoop Whoop!
Do you need any more reasons? Yes? OK, well go and read my ‘5 Reasons Video will ROCK Your Business’
What can you use it for?
I think the options are endless for Cake Designers and Decorators….
- Quick ‘into the studio’ look at your Cake Design process
- Behind the scenes baking cakes
- Behind the scenes decorating cakes
- Behind the scenes delivering a cake
- Live ‘first reaction’ when your client see the cake (as long as it’s a good one!)
- Why not let your customer know when you’re going to be live so that they can tune in?
It’s safe to say that one of the main complaints us cake decorators make is that our customers don’t understand the love, care, attention and skill that goes into making their cake. Well, now you can show that!
What other ways do can you use Facebook Live?
But what if I’m not great in front of the camera?
Firstly, you don’t need to take centre stage… if you don’t want to be seen, then stay firmly behind the phone.
Secondly, no one expects a professional, full-production, glossy video when it’s filmed LIVE. Just like LIVE TV of the 80s (yup, I’m that old) the excitement is in not knowing what’s going to happen, see the authentic and real side of people, and having an intimate glimpse into what it’s like doing your job.
[su_box title=”Tell us what you think…” box_color=”#e6bdce” title_color=”#000000″]Will you try Facebook Live? Have you given it a go already? How can you use it? Are you Candace, come here to be my new friend??[/su_box]